On Trying To Get Interviews With Celebrities

One of the loveliest aspects of being an arts & culture -- as opposed to entertainment -- journalist is that I don't often have to pursue famous people for interviews. I reserve only the highest admiration for writers who not only manage to secure meetings and phonecalls with celebrities but then also somehow go on to write articles and books that don't merely repeat the dull stuff about these "A" listers that the public has read a thousand times. Doing these things requires amazing skills and creativity and very few people are up to the job in my opinion.

Every now and again, though, even in my blissfully celeb-free line of work, I'll be forced to put myself through the charade of writing flattering emails to press agents, managers, producers, label reps and a whole host of other flunkies in order to request an interview with someone who is either mildly or very well known.

The process is frequently painful. One often ends up making inumerable phone calls and sending countless emails before tracking down the right contact person. ("Oh, you should have said you were a reporter for a British magazine when you called three weeks ago -- we only handle Mr. Z's U.S. media requests...") And even when I've zoned in on the correct target, I'll either never hear from them again, or be turned down flat. ("Mr. Z isn't doing press right now.") It's particularly frustrating when the PR agent or whomever decides that they'll "pass" because the client in question doesn't have anything in particular to promote at the time of calling. ("Mr. Z won't be touring again until 2009 following the release of his next movie/album/book. Why don't you try again then?") This is annoying because more often than not, my request for an interview has nothing to do with whatever the person has to promote.

On some occasions, though, I have been pleasantly surprised by how easy the process of obtaing phone- or face-time with luminaries can be. OK, I've never tried to obtain interviews with the likes of Madonna or Gwyneth Paltrow. But getting to speak to several other famous -- albeit slightly less starry -- individuals in recent years like movie director Mike Leigh, the late author Douglas Adams and musician Tricky simply required the exchange of one or two emails. And only this morning, I had uncharacteristically friendly and responsive conversations with the PR agent and personal manager of a pop music icon whose name I shan't reveal here for fear of jinxing the possibility of this person agreeing to a phone conversation for a story I'm writing about singing for The Guardian newspaper.

I guess the celebrity system does have its loopholes after all.
May 13, 2008 2:20 PM | | Comments (3)

3 Comments

I'm not sure what the difference is that gets me through to people. It could be simple luck -- I think I got the Tricky interview, for instance, because he happened to be in San Francisco for the release of his new album. Sometimes, as you say, I think I manage to secure an interview through dealing with the artist's manager rather than going through the maze of PR people, many of whom see themselves as being in the business of warding off the press. I frequently think that "gatekeepers" don't listen carefully enough to specific requests. They automatically assume you want to do the regular "intimate" celebrity close-up interview and so throw all the emails/faxes into one "NO" pile. If you're an arts writer trying to get comments for a much more rounded and interesting story than the usual profile, this can be a big pain. That's why trying to get in "through the back door" is often the best way. A good example of how this worked for me was when I wanted to interview the actors Willem Dafoe and William H Macy for a book about acting I was writing. The agents and PR reps of both these people ignored or flatly turned down my requests. It is my belief that the requests never even reached their intented targets, as when I contacted Dafoe and Macy via the theatre companies with which they were associated at the time -- The Wooster Group and The Atlantic -- they both got back to me with a "yes" straight away. These two interviews were among the most fulfilling of my career to date.

Interesting points, I'd be keen to hear what you think the difference is that gets you through to people?

Sometimes when I've been trying to contact 'celebrities' I've worked out their own email address & it's got straight to them. At this point they often respond very positively.

More often than not, its the gatekeepers who do their job far too well & won't actually listen to what you're asking, as you say in your article. And woe betide you if you hit that gatekeeper on a bad day.

Do you think those people who have a manager & not a load of press people are more accessible?

cheers, nice write up.

Wow, that is a substantive and revelatory post. I never would have known that often it is difficult to get an interview with a celebrity but sometimes it isn't. You're such a great writer.

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