By leadership and leading, I mean influencing. As I suggest in my first post, it begins with understanding and respecting your various stakeholders—an audience being one of many important constituency groups. Observe and learn from them, inquire and engage them. Take the time to create trust and fortify the relationship. Also, learn to take the good with the bad and be better for it. Sustain the effort for the long term. Institutions, and therefore its leaders, should invest in their … [Read more...]
A Critic’s Perspective

Artists and arts institutions aren't the only ones who have to worry about engaging their community. Critics, used to leading with their opinions suddenly find that the vast audience wants to engage... … [Read more...]
Empty Forest. Tree Falls. Was It Heard Or Felt?
"If a tree falls in a forest and no one is around to hear it, does it make a sound?" How would the City of ______ be damaged if the ______ Symphony Orchestra / Opera Company / Ballet Company / Theater Troop / Art Museum were to disappear tomorrow? How would the City of ______ be damaged if the all arts education programs were to disappear tomorrow? Recent data from the Americans for the Arts Economic Impact reports that there are $63.1 billion in total expenditures from arts and … [Read more...]
Who Foots the Bill?
There are literally hundreds of new museums nationwide that didn’t exist forty years ago. Museums have never attracted greater crowds nor have they held more flexible hours to accommodate an increasingly dynamic public. They’ve made themselves places of social gathering with the introduction of music, film, and fine dining. So what’s the problem? Corporate support has all but evaporated. Government aid remains modest at best (and compared to many European cities, infinitesimal – … [Read more...]
…. It is more about the courage of imagination and the plural
In regards to “Lead or Follow?” and its relationship to audiences, I say yes to lead, yes to follow and yes to question. Leadership is not a black/white, lead/follow proposition, life is and audiences are more complicated and slippery than this binary set-up. As a director of The Tucson Pima Arts Council (TPAC) a local arts agency my charge is to serve the general public, an audience that ranges from the white gloves to the anarchists – the plural, with all its complexities and … [Read more...]
Leaders Build Lasting Relationships
Anyone can be a follower. To borrow from Tolstoy, followers are all alike; leaders are leaders in their own way. Organizations that lead set themselves apart from the rest and provide unique experiences. If we are to build organizations that survive—organizations that people want to make time to visit—then we need to lead, at least in the sense of maintaining curatorial responsibility. We all know that the public’s leisure time choices are exponentially growing and arts organizations … [Read more...]
Change We Must (As We Lead)
For a very long time the arts field resembled the companion on a road trip who said "I know the way, I'll drive." Our systems in the nonprofit part of the sector are set up so that arts organizations lead with authority and with the power to dictate much of what is consumed as art. The quality of these products is extremely important and should continue to be, so we have understandably set up our feedback systems to be responsive to their quality production and presentation. If that’s called … [Read more...]
We are the Movers and Shakers of the World Forever, It Seems
My position in this debate was stated most eloquently by a man who studied frogs for a living, as quoted by a Welsh fighter pilot and re-purposed by an Oatmeal company hoping to launch a new candy bar. His name was William O'Shaughnessy. And he said, We are the music-makers, And we are the dreamers of dreams, Wandering by lone sea-breakers, And sitting by desolate streams. World-losers and world-forsakers, Upon whom the pale moon gleams; Yet we are the movers and shakers, Of the world … [Read more...]
The Problem of Taste
As Michael frames it, the question on the table is whether arts workers (my term for artists, presenters, producers, educators, funder and commentators) should lead “taste” rather than follow it. But there’s a fundamental problem here, one that needs to be explored before I can take a side. What exactly do we mean when we use the word “taste?” The elite has always told the public what to value when it comes to the arts, of course, and gatekeepers have always been concerned with … [Read more...]
Art or Audience; Chicken or Egg?
This week we examine the nature of leadership in the context of developing the most fruitful relationships with our audiences. Good relationships often strike a healthy balance between competing interests, and frequently this balance is forged over the course of many years. Arts organizations have relationships with their patrons, donors and communities, and those relationships are constantly evolving. As such, I find the framework of this debate limiting, as I would argue that great arts … [Read more...]
Lead we Must
Not-for-profit arts must lead audience taste rather than follow it. Just read the mission statements of not-for-profit arts organizations. Their missions are proactive and reflect a desire to bring a specific aesthetic, or a range of aesthetics, to their audiences. I know of no arts organization with a mission to do simply what the audience wants it to do. (Of course the mission of for-profit arts organizations is to make a profit and pandering to audience tastes is not only acceptable, it is … [Read more...]









RE: Follow? No – Informed (Let’s Go To The Data)
By Virginia BryantThis is like walking up to a giant who is a gazillion times bigger and spitting in his eye. Dumb. Just cause something is true does not mean it is always wise to say it. Life is hard enough. Please... [Read more]
RE: What Does Audience Engagement Really Mean?
By Jennifer LowI support your point entirely, based on what I know about arts support in different European countries (I don't know all of them!). They fund the arts much more; they make sure ticket prices are reasonable; they promote... [Read more]
RE: What Does Audience Engagement Really Mean?
By arielDopelganger- One should never confront Mr. Osborne with facts ,he appears immune to them. It seems once one has been bitten by the public funding tick you are forever destined to apply it to every situation - unfortunately... [Read more]
RE: Empty Forest. Tree Falls. Was It Heard Or Felt?
By Jonathan GoviasInteresting take, Stan - I've been working on a complementary perspective for a few days now: http://jonathangovias.com/2012/01/31/music-and-murder/ [Read more]
RE: Our Question
By Inga PetriAgreed, the question redux is flawed as a number of unrelated ideas are put together as if they correlated, in particular the mix up between artists and art organizations muddies the approach. "Some suggest this new transparency argues for a different... [Read more]
RE: Leading From Behind – We Need a Better Definition
By arielMs. Bryant may believe her two comments may be taken into account - I believe not so - not because she is right or wrong but that most responders have long made up their minds that... [Read more]
RE: Resources
By Nina SimonThe Participatory Museum (2010, 388 page book) is available for free here: http://www.participatorymuseum.org [Read more]
RE: What Does Audience Engagement Really Mean?
By Neil McGowan (Moscow, RU)Originally Posted By Selena@Jim Benz Operas are three hours long and pop songs are three minutes long. Hi Selena! That may be true in some cases, but not in others. Although I wouldn't argue that genres like opera, rock... [Read more]
RE: Our Question
By Tony ValThe original question is flawed. If you think about it, we're arguing over what "should we do", period. The moderator didn't give us a goal and ask "what should we do to get to this point." She/he... [Read more]
RE: What Does Audience Engagement Really Mean?
By Selena@Jim Benz - For Jim's list of what pop culture has-- I agree. And in the case of Kelly's suggestion, the arts should try to be perceived as "pop culture," that's not really a satisfying mission of an arts organization,... [Read more]
RE: How this works
By Liao, Chun-teSimple, easy and quick to find and figure out what you really want and need is one successful key point that internet couldn't indispensable. [Read more]
RE: Leading From Behind – We Need a Better Definition
By virginia bryantIf institutions become willing to accord artists equal consideration, only then will they guarantee their future existence, unless of course we are moving into a fascism so pervasive that this is not possible. [Read more]
RE: Follow? No – Informed (Let’s Go To The Data)
By virginia bryantAND administrators have taken over the arts, to the detriment of the arts and disempowered most artists while profiting from activities that would be nonexistent without them. there is very little balance in this situation. until art work is accorded... [Read more]
RE: Leading From Behind – We Need a Better Definition
By virginia bryantart institutions are parasites. billions of dollars goes to funding these orgs, practically NONE of which goes to artists. [Read more]
RE: How to Join In
By Robert Saarniosubscribing to follow the dialog, just learning of the discussion [Read more]
RE: Red Pill, Blue Pill – Is Engagement An Either/Or Thing?
By Neil McGowan (Moscow, RU)Entirely agreed with Sandra - it would be great to give the debates more time. They didn't get much (or any!) advance publicity - I, for one, only realised the existence of these discussions when they were nearly over. They've... [Read more]
RE: Art with a Point of View
By Liao, Chun-teThe topic of the art is key point. It's easy to accept in public such as lovers, family, security and vogue. If we go to a concert, we could just listen to music. If the concert have one topic,... [Read more]
RE: Red Pill, Blue Pill – Is Engagement An Either/Or Thing?
By Douglas McLennanHi Sandra: We'll leave open the comments for the next several days so the conversation can continue... [Read more]
RE: Red Pill, Blue Pill – Is Engagement An Either/Or Thing?
By Sandra Jackson-DumontCan we extend this forum by a few days? I'm on a campaign to extend this so i'm posting this question everywhere! [Read more]
RE: Submit a post
By arielWhat sort of music ?? sounds like Hollywood movie making .. [Read more]