Jazz Times was credited with 100,000 circulation in virtually all press accounts of its recent transfer of ownership — which with annual subscription rate of nearly $24 per year suggests annual income from readership alone (there’s income from ads, too) easily be in excess of $2 million dollars.
But as I noted in my last posting, the circulation figure is not verified by the non-profit Audit Bureau of Circulation or anyone else. It comes from Jazz Times advertising department, which of course sells ads on the basis of how many eyeballs can be said to be perusing them. The whole question of jazz mag circulation is murky — surprising, at a time when I can chart by the hour the exact number of hits of readers on this blog, and even figure out where they come from. Here is correspondence on jazz mag circulation claims I received from Frank Alkyer, the publisher of 75-year-old Down Beat magazine, Jazz Times‘ rival (which has a $26.99 annual sub rate for 12 issues; JT puts out 10 and an education supplement). Alkyer says Down Beat’s circulation is currently 70,000.