It's All in the Advertising

A holiday handgun promo?!? Because nothing says "I love you, Grandpa" quite like a couple of new clips. Seriously, people, seriously. I know we're all supposed to be getting into the shopping mood early this year for the good of the tanking American economy and all, but this ad (thanks for ruining my breakfast, junk email!!) just makes a person ill.
I was feeling pretty dispirited, and then I got to thinking about an interview I did the other day with Robert Elmes, the director of Galapagos Art Space in New York. He offered the following:
If the arts can't show leadership then who can? We can't be simply bystanders in the midst of what others before us have built. As cultural leaders, we have a deep responsibility to lead not only on culture but on helping society evolve and adapt.
Wars, corruption, Palin, plummeting stock markets, soaring food, gas, and real estate prices, shoddy health insurance. I know a lot of people in the creative class who are feeling completely overwhelmed and trampled down by what's going on in the world. Elmes' words were pretty simple, and at first I thought he sounded pretty naive. Then I realized that I was the one being naive.
In the average America's life, the arts are often pushed into a corner as an "extra", a nice distraction on par with a beach vacation or a $40 bottle of wine. When it's time for the serious issues, art is sent upstairs to play while the adults work it out. It's got me thinking: So much of what Americans think is shaped by the strength of the marketing campaign and the collective image embraced by the participants. Do artists just need to project a different attitude? It sounds ridiculous, but how often do we sell our importance short and, in so doing, project that out to others? Remember that old psych experiment where a class is divided and half become "prisoners" and the rest become "guards"? It's arbitrary, but people fall into the expectations of their assigned roles quite quickly. Have artists done the same? There's so much on the line these days and people are looking for leaders. Isn't it time to step to the front of the pack as a collective force and without apology? Start singing in some food courts for more than laughs. Sounds crazy, but then maybe truly crazy things will happen, resulting in minds opened to new perspectives rather than trapped inside ugly ones.
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