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Gail Crider

About Gail Crider

Gail Crider is National Arts Strategies’ Vice President and COO. She believes a strong sector comes from having a diversity of ideas, art forms, leaders, approaches and voices, and is interested in fostering organizational health, environmentally sound growth policies and universal access to education. Gail enjoys playing the role of mother to an exceptional teenage son, practicing yoga, volunteering at community events and cooking.

Stories from the Field: LA Stage Alliance

Posted October 14th, 2012 by Leave a comment
LA Stage Alliance

What if you had online access 24/7 to information on over half of the households in your region, including demographic, psychographic and buying trends? What changes might you make to your programs, to your marketing efforts or to your partnerships because you had access to such data? If you live in LA County, this scenario is a reality. I recently sat down with Terence McFarland, CEO of LA Stage Alliance, to discuss the Arts Census project, a research project to better understand the region’s arts audience market. I was struck by two … [Read more...]

Topic: Stories from the field | Themes: , ,

Is crisis necessary for change?

Posted September 30th, 2012 by and Leave a comment
Don't panic!

While it can be invigorating to hear stories of how organizations overcome crisis, we started to wonder: why does crisis tend to be such a common motivator for change? What implications might a crisis have on the changes effected, and how might that crisis affect an organization in the short and long term? In this post, Gail Crider and Sunny Widmann share their experiences and ideas about how crisis impacts change, for better or worse.   Sometimes, but it’s risky. By Gail Crider Crisis generally means loss of strategic perspective, … [Read more...]

Topic: Conversation | Themes: ,

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