The Buggy Whip Lesson: Recognizing a Mission Crisis

BuggyWhip

In a summer's over "manifesto" of sorts, here is why I am so adamant about the need to more fully engage with our communities. Business schools and “common knowledge” both tell stories of the crisis faced by “buggy whip manufacturers” with the advent and then the transportation victory of the automobile. As the horse and buggy faded from the scene, the need (and market) for buggy whips plummeted. The companies that remained totally or largely … [Read more...]