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Of Rocket Science And Making Money On Journalism

Further to yesterday's post on how newspapers ought to expand their definition of news to make money comes this post by Steve Outing, suggesting such a strategy:The way for newspapers to charge for content is not rocket science. They must create new types of high-value, probably niche, content, communities, and/or services that are unique enough that people will be willing to pay for them. That's tricky when your newspaper has laid off a big chunk of its editorial staff. But if it's shedded stuff that others do better on the web -- no more … [Read more...]

Maybe It’s Time To Think Bigger?

So journalism has to change. Everyone gets that. But most new models I see are really traditional journalism gussied up in new tools. Or, they reinvent in such a way that throws away some traditional journalistic values. Most conceptual re-imagining of journalism is still tied to the events-of-the-hour sort. What happened today. Traditional journalism has been good at this kind of reporting, not just because it was a useful service, but because it was possible. This is a mass media model - content that can be somewhat targeted and personally … [Read more...]

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