If It Was Just About The Money We'd All Be Making Porn

I always put a lot of pornography into my work because that's what I like, and coincidentally, that's what other people like.

@Paul: See my response to Tyler about his question. As to your point about the size of the porn industry. As you may know, measuring the porn industry economically is a complicated thing, not least of all because of the various agendas of those who seek to report data. One set of stats widely disseminated around the internet can be found here which claims that in 2006, worldwide porn revenue was $97 billion, with $13 billion in the US alone. A list of sources at the end isn't specific enough to verify the data. This statistic is widely touted in news stories. But Forbes, back in 2001 took on the stats to try to debunk them. Who knows.

But as I wrote in my answer to Tyler, the point wasn't about porn being a bigger industry. It was about porn being a less risky financial gamble than the high stakes one major studios play. My bad. I should have spelled it out.

As for your question about newspapers and their traffic behavior: This isn't really a controversial point at all. Indeed, it's common practice, as many online news producers will tell you. If a story fails to get immediate traction, it gets moved. At the LA Times, producers are constantly adjusting the lineup to maximize traffic. A story that doesn't get clicked on right away gets moved. I hear this from dozens of online news producers; it's how things work.

As for the pets reference: The Seattle PI had a huge success with traffic through its pets page and it's now been widely copied.

The navigation architecture comment: news site navigation in general is terrible. On many sites it's difficult to find what you're looking for, and much of the design of news sites is thought out from a traffic flow perspective rather than a news imperative. For better or worse, the much-touted Bakersfield Californian is a master of this trend.

Bogeyman, Paul? Why bogeyman? The news sites that get it are out there, and you see them experimenting in interesting ways. Unfortunately, few other news organizations have made the investment to play in the new reality of the internet. Again, not really a controversial point at all.

@Tyler: Not even close. But that's not the way to look at it. Say a studio bets $100 million when it makes a major picture. A lot of forces have to come together to turn a profit, and it's a big gamble. Studios have to go out and raise the money to pay for production in the hopes that box office and rentals make it back. Porn movies for the most are low budget affairs (under $100,000), and the returns are substantial. Plus, the supply is huge - more than 15,000 movies made last year, by some accounts. Major studios have had increasing problems getting financing for high-stakes releases. Earlier this year the porn industry made much of the downturn in its fortunes because of the economy and the proliferation of free porn video sites on the internet. But the fact is that the financial gambles are still easier in porn than in the mainstream movie business.

Tyler Green asked, "does Vivid Video really make more money than Sony Pictures or MGM?" To which the answer is, no not by a long shot; or to extend the question more broadly does the porn industry make more money than the non-porn film industry? Same answer.

That a silly old cliche gets repeated by a movie studio executive doesn't magically make it something other than a silly old cliche.

Also, as a recovered newspaper journalist myself and sibling to a newspaper lifer who just last week had her career ended by that sector's ongoing implosion, I'd be interested in seeing a citation for this claim: "At some newspapers, if a story hits the home page and it doesn't immediately get clicks it gets pulled from prominence, sometimes in as little as 10 minutes....So you have sections full of reader-submitted pet pictures and navigation architecture that values traffic over important stories." Where/when/by whom has that familiar bogeyman actually been implemented as described, please?

If we were all making porn, we wouldn't need money.

that's funny, it's early and I was out last night. I thought the title was We'd all Be Making Pom -- selling Pom - making a fortune with fuzzy health claims for pomegrante juice. That's who I'm jealous of as I waste away in the studio. Is it OK to make juice instead of culture?

social media can be about growing the audience, though, as you point out, the emphasis often seems to be on numbers rat the expense of quality of engagement or even engagement at all.

looking at the stats for my blog, five stories which have been in the top ten most read since I published them (some for more than two years now) are a profile of Irish American singer songwriter Cathie Ryan, a review of a live recording of Cape Breton music, an essay/review of Dual, a project which explores the connections between Irish and Scots Gaelic song, a story about songs of homecoming framed in reference to a concert at Celtic Connections, and a photo and prose essay about the connections between Irish music and Irish landscape. no word of sex in any of 'em. maybe I am building the sort of community I'd hoped for over there -- small (2k-3k hits a month give or take) but growing. and with a few readers in Thailand, even. though rarely Bangkok.

Sure...the more expensive the product, the more money you can sell it for...Selling your soul will always bring in bucks...Good luck with that...

Er, at the risk of revealing certain knowledge, does Vivid Video really make more money than Sony Pictures or MGM?

But then, that was sort of the point, wasn't it...

ironic that you employed that same strategy by giving the article a porn title, which drew my attention, but disappointed because there's no porn.

If every movie was porn, a new black market would rise to meet the demand for Sound of Music (or so).