Today I want to make an argument about the rise of arts culture. In the 1950s, at the dawn of TV, the medium's pioneers believed that television would be the great democratizer - exposing culture to the masses. The best of the world's culture could be brought into the living rooms of America. The early shows were full of high-art culture - symphony orchestras, plays, high-minded debates. Of course we all know it didn't stay that way, and TV became the ultimate engine for gathering up huge audiences for something considerably different than … [Read more...]

If the power of mass culture is based on the ability to attract a mass audience, then perhaps it's worth looking at the size of the mass. Magazines: People magazine is solidly mass market. In 2006 it had a circulation of 3.8 million. Its rivals Us Weekly sold 1.8 million and In Style sold on average 1.7 million copies. Time magazine sold 4 million a week, Newsweek did 3.1 million, and US News came in at just over 2 million. Pretty decent numbers; all six are in the top 50 largest circulation magazines, and all are considered mass media. But … [Read more...]

We're consumed by the idea of mass culture. Since television (and before it, radio) brought the immediacy of produced culture into our living rooms, we've treated the power of a massive aggregated audience with awe. That something is popular enough to attain common currency means it has power. Mass culture pervades everything. Writers place a character or location by dropping pop culture references. Advertisers trade on the familiarity of mass culture icons to sell us things. The so-called "traditional arts" try to justify their contemporary … [Read more...]

I've decided to make this blog active and use it to write about some of the issues I care about. I've been using it as a kind of administrative tool for things which don't easily fit on other parts of ArtsJournal, but there are ideas I'd like to explore through my writing, and diacritical seems like the place to do it. So I'm going to try posting more or less once a day and see if I can get into the routine of it. Stay tuned. … [Read more...]

I'm very pleased to introduce our latest ArtsJourna blog. It's called Flyover, an ironic reference to the geographic location from whence the blog hails. Most of the chatter about the arts in America comes from the big cities, since that's where most of the art is made and shown. But there are many who prefer living in small town America, and not only is there some great art made there, but also some great writing about it. Four such writers - who met as winners of this year's NEA arts journalism fellowship in theatre in Los Angeles - have … [Read more...]

Newspapers have long touted how responsive they are to readers. They want to hear from readers. They care what readers think. They try to give readers what they want. How then to interpret these debates over what to do with reader comments on news stories? News organizations realize that they have to become more interactive because their readers expect it. The internet is founded on principles of interactivity, and websites that have a high degree of interaction build loyal communities of the kind newspapers have traditionally coveted. So … [Read more...]

A few weeks ago I went to a moviecast of the Metropolitan Opera's "First Emperor" at the local movie theatre here in Seattle. With performing arts organizations everywhere trying to find new ways of appealing to audiences more familiar with video screens than stages, it struck me that the Met has invented a new medium for bringing its work to the masses. It might be the biggest innovation in opera since the supertitle. You can read the piece here. It's not just that the Met is broadcasting a performance (that's been happening for years). But … [Read more...]

I'm happy to introduce a new ArtsJournal blog. It's called CultureGulf: Rebuilding Gulf Culture after Katrina, and it's written by Cynthia Joyce, a resident of New Orleans. I've been looking to get a blog going on AJ about the Gulf ever since hurricane Katrina hit a year-and-a-half ago. It's a region rich with culture, and yet the storm wiped out much of the infrastructure that supported that culture. So how do you get it back? How do you build something new and how much of the old do you try to recover? The region isn't a museum that needs to … [Read more...]