MoMA Monster Refuses to Shrink: NY City Council Committee Hearing

At the hearing, left to right: Architect Jean Nouvel, David Penick of Hines, MoMA's Glenn Lowry, project attorney Michael Sillerman
I'm going to leave the story of the Barnes' design plans to the Philadelphia Inquirer's Inga Saffron for now. (Her expanded report is here.)
That's because I've got to bring you the news from the hearing I attended today on the MoMA/Hines tower. As your may remember, Jean Nouvel's skyscraper had grown, in stages, to 1,250 feet (the height of the Empire State Building, without its antenna). The City Planning Commission cried out, "Too tall!" and lopped off 200 feet.
But look out, earthlings...
...it's BA-A-A-A-CK!MoMA's four heavy hitters (architect Jean Nouvel, Museum of Modern Art director Glenn Lowry, and the project's lawyer and its developer) were at City Hall today, trying to revive their 85-story giant. This would require convincing the NY City Council to overturn the City Planning Commission's mandate.
At today's hearing held by the Zoning and Franchises Subcommittee of the Council's Land Use Committee, David Penick, managing partner for developer Hines on this project, argued that the undertaking might not be financially viable at the reduced height, which would also undermine its "architectural integrity."
Near the beginning of his testimony, Penick said that the shrinkage would force the tower to lose its 150 luxury condominiums, which were planned for the top floors. Later, he said it would keep the condos but lose the 120 hotel units. The Council's Land Use Committee chair, Melinda Katz caught that self-contradiction, whereupon Penick stated that the hotel units would probably be eliminated, not the potentially more lucrative condos.
During a break in the action, I caught up with Penick and Nouvel outside the meeting room. Penick told me that lopping off 200 feet of height (a loss of 100,000 square feet from the building's proposed 658,000 square feet) would mean a loss of 16 of the planned 85 stories. He conceded that the project, even if it got government approval, would not start any time soon; it would await improved economic conditions.
Nouvel told me he was uncertain whether he would continue with the project if the tower was shortened to 1,050 feet (which would make it the height of another skyline icon, the Chrysler Building). At the hearing, Nouvel unveiled "a new proposal for the top," including reflective "fins" that would be be seen from certain vantage points around the tower, but not others. "There would be strong differences of experiences of the top as you moved around the building....It is a very elegant building."
In addition to affecting the architecture, a smaller project would mean less of a windfall for the nonprofits (St. Thomas Church, the University Club, the American Folk Art Museum) that have agreed to sell air rights for the project, because less space would be needed. MoMA may also sell air rights for the project, which it had previously acquired from the University Club.
No vote was taken by the subcommittee today. Whatever happens, MoMA already has in hand the $125 million that Hines paid for the land adjacent to the museum---the site of the proposed tower. The new building would include on its lower floors space for MoMA's next expansion. Considering what's happened to the real estate market since that land sale, it now looks like a great financial deal for MoMA, not so great for the developer.
In his testimony, Lowry explained his previously unsupported claim that the new expansion would not cause a significant attendance jump (which would further rile the neighbors): He argued there was a limited audience for modern art and that he believed MoMA, at about 2.5 million annual visitors, is now "very close to the maximum size of our audience."
Councilman Daniel Garodnick, whose constituents include neighborhood opponents to the project, declared that proponents' claims that the tower would have minimal impact on the surrounding area were "hard to follow and hard to swallow."
I'll have more on this project in subsequent posts. But for now, here's Garodnick peering out from behind the MoMA Monster Model:

And here's a closer look at the model. The tall transparent piece in the center, representing the tower, is removable. That may be a practical accommodation to future modification:


October 6, 2009 5:53 PM
| Permalink
|
About
CULTUREGRRL (Lee Rosenbaum) is the artworld's award-winning "best blog."
LEE SPEAKS on artworld issues, art blogging, journalism. To engage me, go here. To see me speak, go here.
CULTUREGRRL VIDEOS

KEEP CULTUREGRRL BLOGGING! Please Contribute. Donors of $5 or more receive immediate e-mail notifications of new posts. Donors of $50 or more get advance alerts. Secure transaction via PayPal:
LEE ROSENBAUM
I'm a veteran cultural journalist who writes frequently for the Wall Street Journal's "Leisure & Arts" page. I'm a regular cultural contributor on New York Public Radio (WNYC). I've been profiled on the PBS NewsHour with Jim Lehrer's Art Beat and in the Chicago Reader. I've appeared as an art-market commentator on BBC-TV and have published numerous Op-Ed pieces in the New York Times and Los Angeles Times. I am author of The Complete Guide to Collecting Art (Knopf) and have lectured on cultural property issues at the New Acropolis Museum and the University of Pennsylvania, on deaccessioning at Columbia Law School, the University of Iowa and a conference of the Museum Association of New York, on museum governance and cultural property issues at Seton Hall University, and on arts blogging at American University.

Look at me! I'm tweeting! more
Contact me
LEE SPEAKS on artworld issues, art blogging, journalism. To engage me, go here. To see me speak, go here.
CULTUREGRRL VIDEOS
KEEP CULTUREGRRL BLOGGING! Please Contribute. Donors of $5 or more receive immediate e-mail notifications of new posts. Donors of $50 or more get advance alerts. Secure transaction via PayPal:
________________________
CULTUREGRRL CLASSIFIEDS
(Choose ad rates on drop-down menu below; send ad copy here.)
YOUR ANNOUNCEMENT HERE!
________________________
Send ad copy here
Use CultureGrrl Classifieds to announce shows, programs, lectures, courses, jobs, etc. Provide URL for link to your webpage. (Text of the link, not URL, is included towards maximum character count.) Ads begin run on Monday after submission. Click drop-down rate menu to choose ad size, duration; send ad copy here; send secure payment via PayPal by clicking "Buy Now" button, above. moreLEE ROSENBAUM
I'm a veteran cultural journalist who writes frequently for the Wall Street Journal's "Leisure & Arts" page. I'm a regular cultural contributor on New York Public Radio (WNYC). I've been profiled on the PBS NewsHour with Jim Lehrer's Art Beat and in the Chicago Reader. I've appeared as an art-market commentator on BBC-TV and have published numerous Op-Ed pieces in the New York Times and Los Angeles Times. I am author of The Complete Guide to Collecting Art (Knopf) and have lectured on cultural property issues at the New Acropolis Museum and the University of Pennsylvania, on deaccessioning at Columbia Law School, the University of Iowa and a conference of the Museum Association of New York, on museum governance and cultural property issues at Seton Hall University, and on arts blogging at American University.
Look at me! I'm tweeting! more
Contact me
Click here to send me an email...
moreBlogroll
About Last Night
Art History Newsletter
Art Law Blog
Art Observed
The Art Tribune (France)
Artblog.net
Articulations (Smithsonian)
Artopia
bloggers@brooklynmuseum
Design Observer
A Don's Life
Edward Lifson
Exhibitionist (Boston)
Eye Level (SAAM)
Foot in Mouth (dance)
Greg.org
LA Observed (Los Angeles)
Lindsay Pollock Art Market Views
Looting Matters
Modern Kicks
New Curator
NewYorkology--Architecture
NewYorkology--Museums
NYC Opera Fanatic
Opera Chic
Slog (Seattle)
Unframed (LACMA)
Walker
AJ Ads
AJ Blogs
AJBlogCentral | rssculture
About Last Night
Terry Teachout on the arts in New York City
Terry Teachout on the arts in New York City
Artful Manager
Andrew Taylor on the business of arts & culture
Andrew Taylor on the business of arts & culture
blog riley
rock culture approximately
rock culture approximately
critical difference
Laura Collins-Hughes on arts, culture and coverage
Laura Collins-Hughes on arts, culture and coverage
Dewey21C
Richard Kessler on arts education
Richard Kessler on arts education
diacritical
Douglas McLennan's blog
Douglas McLennan's blog
Dog Days
Dalouge Smith advocates for the Arts
Dalouge Smith advocates for the Arts
Flyover
Art from the American Outback
Art from the American Outback
Life's a Pitch
For immediate release: the arts are marketable
For immediate release: the arts are marketable
Mind the Gap
No genre is the new genre
No genre is the new genre
Performance Monkey
David Jays on theatre and dance
David Jays on theatre and dance
Plain English
Paul Levy measures the Angles
Paul Levy measures the Angles
Real Clear Arts
Judith H. Dobrzynski on Culture
Judith H. Dobrzynski on Culture
Rockwell Matters
John Rockwell on the arts
John Rockwell on the arts
Straight Up |
Jan Herman - arts, media & culture with 'tude
Jan Herman - arts, media & culture with 'tude
dance
Foot in Mouth
Apollinaire Scherr talks about dance
Apollinaire Scherr talks about dance
Seeing Things
Tobi Tobias on dance et al...
Tobi Tobias on dance et al...
jazz
Jazz Beyond Jazz
Howard Mandel's freelance Urban Improvisation
Howard Mandel's freelance Urban Improvisation
ListenGood
Focus on New Orleans. Jazz and Other Sounds
Focus on New Orleans. Jazz and Other Sounds
Rifftides
Doug Ramsey on Jazz and other matters...
Doug Ramsey on Jazz and other matters...
media
Out There
Jeff Weinstein's Cultural Mixology
Jeff Weinstein's Cultural Mixology
Serious Popcorn
Martha Bayles on Film...
Martha Bayles on Film...
classical music
Creative Destruction
Fresh ideas on building arts communities
Fresh ideas on building arts communities
The Future of Classical Music?
Greg Sandow performs a book-in-progress
Greg Sandow performs a book-in-progress
On the Record
Exploring Orchestras w/ Henry Fogel
Exploring Orchestras w/ Henry Fogel
Overflow
Harvey Sachs on music, and various digressions
Harvey Sachs on music, and various digressions
PianoMorphosis
Bruce Brubaker on all things Piano
Bruce Brubaker on all things Piano
PostClassic
Kyle Gann on music after the fact
Kyle Gann on music after the fact
Sandow
Greg Sandow on the future of Classical Music
Greg Sandow on the future of Classical Music
Slipped Disc
Norman Lebrecht on Shifting Sound Worlds
Norman Lebrecht on Shifting Sound Worlds
publishing
book/daddy
Jerome Weeks on Books
Jerome Weeks on Books
Quick Study
Scott McLemee on books, ideas & trash-culture ephemera
Scott McLemee on books, ideas & trash-culture ephemera
theatre
Drama Queen
Wendy Rosenfield: covering drama, onstage and off
Wendy Rosenfield: covering drama, onstage and off
lies like truth
Chloe Veltman on how culture will save the world
Chloe Veltman on how culture will save the world
visual
Aesthetic Grounds
Public Art, Public Space
Public Art, Public Space
Another Bouncing Ball
Regina Hackett takes her Art To Go
Regina Hackett takes her Art To Go
Artopia
John Perreault's art diary
John Perreault's art diary
CultureGrrl
Lee Rosenbaum's Cultural Commentary
Lee Rosenbaum's Cultural Commentary
Modern Art Notes
Tyler Green's modern & contemporary art blog
Tyler Green's modern & contemporary art blog
