A Beautiful Ritual

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A simple observation from the proceedings of the FIFA World Cup:  Upon entering the stadium, each team is accompanied by a phalanx of children - each holding hands with a player. It's a beautiful ritual. To the child, it's a beautiful opportunity to stand upon one of the greatest of world stages and feel the energy as some of the world's most elite athletes prepare to perform at the highest of levels.  I don't know how they're selected, or … [Read more...]

Speaking, Writing and a little Arts Marketing Haiku

Southwest

I can rub my tummy and pat my head. I always thought that the list of things I can do simultaneously was vast. Chew gum and walk?  Yes. Watch Netflix on my iPhone while jogging on the treadmill at the gym?  Sure did - for the entire administration of Jed Bartlet, no less!  Play a round of Facebook Scrabble while doing just about anything else (except DRIVING, of course) - Absolutely! So, I was shocked and dismayed to discover that I do not … [Read more...]

Not Just Bad for Business

Dear Arizona

Though I love my home state, these are not proud days to be an Arizona resident. I'm talking, of course, about Senate Bill 1062, the so-called "right-to-refuse-service" legislation that has recently passed our State Senate and House of Representatives - and is currently awaiting the sign/veto decision of Governor Jan Brewer. Over the past few days, there's been an impressive roll call of leaders of business, tourism, economic development, … [Read more...]

“Erosion of Arts Participation” is the WRONG Headline

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As a child, one of my favorite picture books* told the story of six field mice that visit a barn.  At the end of the day, they are completely unable to reconcile what they have observed (a cow) because each has seen it from a different perspective - left side, front, bottom, right side, back & top. The story comes to mind as I've downloaded the just-published National Endowment for the Arts' 2012 Survey of Public Participation in the … [Read more...]

“Lab Tests” Assess Health of Arts & Cultural Organizations

Analysis

In one of my favorite Star Trek (original series) moments, Dr. McCoy eschews his abundant technology and tells a reluctant patient to open his mouth, "The machine is capable of almost anything but I'll still put my trust in a healthy set of tonsils." Today's arts & cultural organizations would be wise to do the same. While the analytic capabilities of so many websites and ticketing systems are immense, it's not unusual for arts & … [Read more...]

Live from WAA: Thoughts from a New Perspective

Matt at WAA

LOS ANGELES, CA., August 29, 2013 – In a twist of fate, I’m attending this week’s Western Art Alliance (WAA) Conference in the role of artist representative for Scorpius Dance Theatre, a contemporary dance company from my home town of Phoenix, AZ.  After a decade of running a statewide service organization and NOT playing favorites among a membership of 240 Arizona arts & cultural organizations, it’s revitalizing for me to focus on the … [Read more...]

Will Lester: “Let the Numbers Speak for Themselves”

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Will Lester is Vice President of Network Programs at TRG Arts, a data-driven consulting firm specializing in pricing and patron loyalty. TRG also has the distinction of managing 20 community data networks throughout the U.S. While the networks began as a way for arts organizations to share lists of patron contact information to cross-promote events, they’re now growing into a robust arts community resource, allowing for research on audience … [Read more...]

Gene Carr: “With Great Power Comes Great Responsibility”

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With all the news of government monitoring of cell phone and Internet records, I thought it opportune to ask Gene Carr, the founder and CEO of Patron Technology to share his thoughts on the implications to the arts & cultural sector of innovations in technology, databases and more. The adage that “with great power comes great responsibility” seems appropriate for all sorts of companies that gather and manage patron databases. What advice … [Read more...]

The Drive to Audience Avenue

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Please let me invite you to visit the new and just-launched website of my company, Audience Avenue:  www.AudienceAvenue.com. If your priority is audience-building, then you'll be happy to find a central location for new ideas, practical applications, important resources and the connection of similarly interested people from throughout the arts & cultural sector.  In my hopes & dreams, this is the first step toward the idea of a Massive … [Read more...]

Miz’ed Opportunity

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Do you hear the people sing? I really want to. I absolutely loved the new Les Misérables movie. In fact, I just returned from doing something I have NEVER done before:  saw the movie again while it is still in the movie theater. I wanted another opportunity to drink in in the film's visual richness.  I wanted another injection of the emotional heroin that literally left me sobbing.  I wanted to wrap myself in the virtuous flag of … [Read more...]