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What's The Buzz? (Swamped With Audience Data, We're Trying To Figure Out What It All Means)
"What better way to understand your customers than to pay close attention to what they are saying publicly about you. But what's going to have to become a crucial yet complicated sub-specialty of this corner of big data is figuring out what to do when you don't like what they're saying about you." Variety 12/19/13
Posted December 19, 2013 12:29 PM

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