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Why We Prefer Smaller Rewards Today Over Larger Rewards Tomorrow
"You do it every time you bust your diet by scarfing a donut, puff 'just one last cigarette' before quitting, or watch a dancing-penguin video instead of getting to work. You are performing the self-deluding mental bookkeeping known as temporal discounting." Pacific Standard 11/14/13
Posted November 15, 2013 12:55 AM




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