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The Year Of Horror-Themed Advertising
"For Halloween 2013, the predominant attitude in pitches for candy, costumes, toys and other merchandise is more trick than treat - somewhat surprising, given the lingering qualms about the economy and the effects of the government shutdown. For instance, Booking.com ... plans to introduce on Friday a spooky campaign centered on 'haunted' hotels."
The New York Times 10/18/13
Posted October 18, 2013 12:53 AM
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