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Nielsen And Arbitron Merge To Become King Of All Media Ratings
"Nielsen Holdings announced on Monday that it had completed its $1.26 billion acquisition of the radio ratings company Arbitron, a deal that Nielsen says will allow it to monitor eight hours a day of the public's media consumption across television, radio and a range of electronic devices." The New York Times 10/01/13
Posted October 1, 2013 01:00 AM




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