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Joining A Trend, UCLA's Hammer Museum Will Become Free Starting February
But: "Free admission isn't always as simple as it sounds, especially when the larger goal is genuine civic engagement. Is there an effect on diversity of attendance? Will it have an impact on other giving? What does it mean for existing categories of membership, which can range from modest rates for individuals to heftier sums for corporate plans?" Los Angeles Times 10/05/13
Posted October 6, 2013 08:00 AM

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