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Forget Being Cool - Uncool Is Better For You
"The pursuit of cool winds up an exhausting chase for a quick high, with trendsetters and tastemakers forced to jump from one drug to the next. ... Cool is a sword to live and die by, a binary system that pits you against others. It requires not only love, but hate: a rejection of the mainstream. Or the alternative. Whatever."
Posted October 11, 2013 12:50 AM
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