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Why Rick DeVos Created The ArtPrize
"'I followed the principle of the purple cow,' he says, referring to author Seth Godin's concept that great products get people talking, as if they'd spied a purple cow, and gain visibility through word of mouth. So he created the world's most lucrative art contest, with the biggest winners chosen by the public rather than experts."
The Wall Street Journal 09/17/13
Posted September 18, 2013 12:45 AM
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