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Synesthesia Is Now A Marketing Tool
"Hotel chains have signature scents; Starbucks has soundtracks to complement the flavor of its coffee. In the past most marketing passed through the aural and visual channels, and the other senses were neglected. Now the idea is that, with so much competition for consumers' attention, no sense should be left unturned."
Slate (New Scientist) 09/22/13
Posted September 24, 2013 12:51 AM
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