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More Is More: Why The "Paradox Of Choice" Might Be A Myth
"Sometimes, they concluded, too many options repel us. The researchers called it 'the paradox of choice.' You might call it 'feeling overwhelmed by options.' But some economists are calling it something else: 'complete hogwash'." The Atlantic 08/19/13
Posted August 20, 2013 12:49 AM




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