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How Do You Rebrand A Country?
Building on the cultural capital acquired through everything from anime
to sushi bars, Japan's Ministry of Economy, Trade and Industry is developing a campaign - along the lines of the recent "Incredible India" - around the tagline "Cool Japan". Could a slogan mitigate the effects of Fukushima or the dolphin killings on Japan's image?
Smithsonian July-August 2013
Posted August 22, 2013 12:55 AM
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