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Broadway's Annual Traffic Jam - Does It Make Any Sense?
"Every year, shows that might otherwise have had a chance to run end up folding early because they get lost in the shuffle; the downside of relying on Tony nominations as a primary marketing tool is that if a show doesn't get a few nods, it's time to pull the plug. But shows need time to develop an audience, and that comes -- sorry, critics -- primarily from good word of mouth." NPR 06/09/13
Posted June 10, 2013 01:25 PM
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