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Lessons In Social Marketing From The Book Of Mormon
"It would be easy merely to dismiss the [very mixed bag of] reviews as an irrelevance, but they were utilised as another consciousness-raising weapon in the Mormon
armoury while the real work was being done by Twitter and Facebook missionaries who have been advocating on the show's behalf for months."
The Guardian (UK) 03/27/13
Posted March 27, 2013 10:55 PM
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