The Theatre With A Successful Business Model - Don't Pay The Performers "With the kind of young audience that theater producers have long courted and a bustling school (costing about $400 a class), the Upright Citizens Brigade -- which has three sites on two coasts and has inspired competitors like the PIT and the Magnet, creating a new theater sphere in New York -- is one of the great success stories of the new comedy boom." The New York Times 02/19/13