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The Ikea Effect (A Lesson For Arts Professionals?)
"Imagine that, you know, you built a table. Maybe it came out a little bit crooked. Probably your wife or your neighbor would see it for what it is, you know? A shoddy piece of workmanship. But to you that table might seem really great, because you're the one who created it. It's the fruit of your labor. And that is really the idea behind the Ikea Effect." NPR 02/06/13 (includes audio)
Posted February 8, 2013 12:49 AM




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