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Chicago Art InstituteRethinks Its Audience Strategy
"We are also learning a lot about how to market. For example, last year's Roy Lichtenstein exhibition would probably have drawn 120,000 visitors three years ago. With some reservations, I promised the trustees 175,000. We ended up with 350,000, by being very bullish on advertising. The Wall Street Journal 02/14/13
Posted February 14, 2013 08:45 AM




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