Can This Project Convince The Suspicious That The Arts Really Aren't Elitist?
Chloë Booker, founder of Platform33: "The idea came to me a few years ago, after trying to convince a friend to come to a classical orchestral concert with me. She didn't want to commit her money and evening to something she knew nothing about and saw as pretentious, boring, and just not for her. Platform33 is designed to be the introductory step, where you see artists from completely different genres perform in intimate, unconventional venues."
The Guardian (UK) (Arts Industry) 02/26/13