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My Bauhaus Is Better Than Yours: What's In A Name That Everybody Wants To Use?
"To any design enthusiast, the word Bauhaus means one thing: the art and design school founded by the architect Walter Gropius ... [But] hundreds of organizations have chosen the name Bauhaus: from a Hong Kong furniture store and a solar energy conference in Frankfurt, to a Madrid investment bank and a hostel in the Belgian city of Bruges" - sparking brand confusion and lots of lawsuits.
International Herald Tribune 01/14/13
Posted January 22, 2013 12:50 AM
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