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Can Dance Companies Be (Partly) Saved By Merchandise?
"A recent sales breakdown yielded the following items sold during Nutcracker and the repertory season (a total of about 90 performances): 5,400 ornaments; 4,600 nutcrackers; 2,200 pieces of jewelry; 1,300 items of logo apparel; and 1,300 plush toys." Dance USA 01/22/13
Posted January 27, 2013 09:47 AM




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