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Picasso, The First Modern Master Of Personal Branding
"At some level he realised that merely being a prodigiously talented painter was not enough. At first, it was his art that fascinated the public, but later his wealth (his brand value) became the fascinator itself." He carefully controlled how much of his product was on the market, "excited demand with a continuous stream of new styles ... [and] understood the media and the value of social networking."
The Art Newspaper 12/11/12
Posted December 13, 2012 12:51 AM
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