The Nate Silver Of Performing Arts Marketing
"Over the past six years, TRG - a Colorado-based consulting firm - has become as big a talking point for Canadian performing-arts administrators as pollster Nate Silver's similarly data-driven methods were to political junkies in the recent U.S. election. ... At least 15 major theatres, opera and ballet companies ... have bought into the group's dispassionate data analysis" - with impressive results. The Globe and Mail (Canada) 11/13/12

Posted November 14, 2012 12:52 AM