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The Man Reinventing The Salzburg Festival
Director Alexander Pereira is convinced that artistic innovation is as attractive to corporate sponsors as it is essential to ensuring that Salzburg retains its position at the tip of what he refers to as the "iceberg of the operatic and musical world". Companies that have a strong research and development ethos are keen to be part of what Mr Pereira calls the "cutting edge of international culture". The Economist 11/23/12
Posted November 26, 2012 11:19 AM

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