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Making Movies Is Hard. Let's Just Buy The Star Wars Brand, K?
"Movie studios are no longer in the movie or even the entertainment business at all. They are in the branding business, and Lucasfilm is one of the biggest brands. It is a brand that is so large it dwarfs any movie, TV show or video game." L.A. Times 11/10/12
Posted November 11, 2012 08:58 AM

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