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Looking At London's Experiments With Affordable Theatre Tickets
"With the National Theatre's acclaimed Travelex Ticket season [offering £10 seats] celebrating its 10th birthday this year, it seems there's something in the air. But as audiences are dazzled (or not, as the case may be) by these headline-grabbing experiments in pricing strategy, it's worth taking a moment to consider the implications of such schemes for both audiences and theatres, as well as the challenges that accompany them." The Guardian (UK) 11/12/12
Posted November 14, 2012 12:41 AM

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