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L.A.'s Classical Music Station Is Hemorrhaging Listeners - Or Is It?
Arbitron ratings indicate that KUSC radio has lost nearly two-thirds of its listeners since 2009. Yet station managers, saying that revenue has grown slightly (about 3%) during that time and donor rolls have increased by 6% in the past year, argue that Arbitron's sampling models must be wrong. Los Angeles Times 11/14/12
Posted November 15, 2012 12:43 AM




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