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Crowdsourcing What Movies To Make "Movies cost a lot, and [movie executives] would like to have some assurance that people are going to be interested. Sometimes original stories have a more difficult time because they're more speculative and require more risk. Our system can de-risk those projects, actually put them in front of customers and get a reaction."
Wired 11/12/12
Posted November 12, 2012 06:44 AM
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