Why Don't Bollywood Films Get Marketed In English? They Don't Even Translate The Titles!
"[This] tiny, simple tweak could do so much to extend their reach beyond Hindi speakers. The studios bother to subtitle their films for export - presumably for second-generation immigrants with a shaky grasp of the mother tongue, and curious foreigners - so why not extend the effort to some of the overall marketing as well?" The Guardian (UK) 10/23/12

Posted October 25, 2012 12:46 AM