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media
DVRs Are Changing The Way Americans Watch TV
"A key reason for the increase in delayed viewing is that the penetration rate of DVRs has increased overall, to 46% of U.S. homes this fall vs. 42% last year. Among viewers in the 18-49 demo, the rate is 51%. And they have clearly learned how to use their machines to full advantage." Variety 10/03/12
Posted October 4, 2012 05:09 AM




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