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TV's Fall Season - It Continues Despite Changes In The Industry
"The tradition of the fall season, originally tied to the start of the model year for new cars, is now more than 60 years old. It is defined arbitrarily and rather arcanely by the Nielsen Company as 34.5 weeks between mid-September and mid-May. And yet, the idea persists, in large part because it still works." The New York Times 09/24/12
Posted September 24, 2012 08:51 AM




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