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Smithsonian - Popular But "Dull" (So How To Change This?)
"Officials said the goal of the campaign, which was announced Thursday, is not necessarily to increase attendance, which is running ahead of last year's with more than 23 million visitors through August. Instead, the aim is to inform people about the Smithsonian's extensive research and resources and traveling exhibitions -- and change their view of the institution as dull." The New York Times 09/20/12
Posted September 20, 2012 09:33 AM

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