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Can You Really Crowdfund A Skyscraper?
"Instead of relying on one developer to finance the $240 million project, a group known as Fidi Global has pushed a different model for the skyscraper: to have Colombians fund the building themselves. After an extensive advertising campaign on billboards, radio, and TV, more than 3,000 people (see the video above) have invested in a share in the building and raised over $145 million so far." ArchDaily 09/23/12
"Instead of relying on one developer to finance the $240 million project, a group known as Fidi Global has pushed a different model for the skyscraper: to have Colombians fund the building themselves. After an extensive advertising campaign on billboards, radio, and TV, more than 3,000 people (see the video above) have invested in a share in the building and raised over $145 million so far." ArchDaily 09/23/12
Posted September 26, 2012 07:51 AM
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