Burma Shave's Legendary (And Long-Lost) Road-Sign Verse "In a simpler time, when automobiles went slower ... there was a popular advertising campaign that ran from 1927 until 1963. It consisted of rhymed messages sequentially staked on the right side of the road, all ending with the advertiser's name, 'Burma-Shave'." Salon (Imprint) 05/15/12