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We Do Judge Books By Their Covers
Dennis Loy Johnson of Melville House: "I recently read a survey that said 39% or 40% of people who bought books on Amazon looked at them in a bookstore first. They could know everything about the book online short of having seen it, but still the physical object had enough meaning to them to want to see it first." The Economist 03/19/12
Posted March 20, 2012 11:52 PM

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