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The Rise Of The Video Book Trailer
"Born only a few years ago on YouTube, video trailers are becoming more or less de rigueur for any book's marketing campaign (if it has one; a relatively rare honour, of course). ... These are terrific diversions, but their status next to the book is a little ambiguous. Isn't using animation to advertise a book a little like using sculpture to promote poetry?" The Guardian (UK) 02/29/12
"Born only a few years ago on YouTube, video trailers are becoming more or less de rigueur for any book's marketing campaign (if it has one; a relatively rare honour, of course). ... These are terrific diversions, but their status next to the book is a little ambiguous. Isn't using animation to advertise a book a little like using sculpture to promote poetry?" The Guardian (UK) 02/29/12
Posted March 1, 2012 12:29 AM
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