The Economics Of iTextbook Publishing
"Textbooks are big, heavy and expensive. iPads are compact, light and very expensive. However, if you set aside the question that the vast majority of students won't be able to afford the $500-plus price of an iPad, Apple's business model for selling textbook is pretty appealing from an economic standpoint." AtlanticWire 01/20/12

Posted January 23, 2012 08:55 AM