Portland Art Museum Introduces A Very Pregnant Logo
PAM executive director Brian Ferriso determined that the museum needed to launch a major rebranding effort. So Ziba, a design firm that has worked with PAM on two recent exhibitions, created a new logo: a large, salmon-colored, filled-in letter P which the museum says looks like an Ellsworth Kelly painting. (Not everyone agrees.) The Oregonian (Portland) 10/15/11

Posted October 17, 2011 09:50 PM