New Wave in Dance Marketing? Joffrey Offers Discount on Groupon
"On Aug. 18, the Groupon online 'deal of the day' offered discounted subscriptions to the upcoming season of the Joffrey Ballet of Chicago. Within 24 hours, 2,338 people had taken the bait, the Joffrey announced the following day in a press release." Chicago Tribune 09/03/10

Posted September 6, 2010 09:54 PM