With 3-D Screens Scarce, Studio Plays Bully To Get Some
"Paramount Pictures is telling theaters that if they don't show the upcoming DreamWorks-produced ['How to Train Your Dragon'] on a 3-D screen, then it will withhold from the theater a 2-D version of the movie to play instead, according to four theater industry executives, who asked not to be identified for fear of reprisal." Disney and Warner Bros. are also pressuring cinemas. Los Angeles Times 03/18/10

Posted March 18, 2010 06:15 AM