Museum Quadruples Visitors With Terra Cotta Warriors
"In anticipation of the crowds, the [National Geographic Museum] doubled its exhibition space and, for the first time in its long history, charged admission. ... During the show, the museum has counted upwards of 2,200 people a day, as opposed to the 550 visitors it normally receives. The financial payoff? An estimated $2.7 million in gross revenue." Washington Post 03/17/10

Posted March 17, 2010 05:56 AM