National Theatre's Phedre Screening Drew In Lower-Income Viewers
"Research into the National Theatre's live screening of Phèdre last year has revealed the cinema audiences had a lower average income than theatregoers who saw the performance in the NT's South Bank home. However, 91.3% of the cinema-goers had seen a play within the last year, and 41.3% had been to the National Theatre within the last 12 months." The Stage (UK) 02/02/10

Posted February 2, 2010 09:31 PM